L'il Critters™ and Vitafusion™
We make Nutrition Taste Good.™
Since 1998, we have revolutionized the dietary supplement industry with five simple words: “We Make Nutrition Taste Good.™” Our introduction of a full range of delicious, gummy vitamins and supplements has provided consumers with an enjoyable and convenient alternative to traditional vitamin pills and tablets.
As a leader in the field of taste and nutritional technology, we cover the full spectrum of dietary supplements for adults and children with the Vitafusion™ and L’il Critters™ family of gummy vitamin brands.
Distributed by Church & Dwight Co., Inc, our products include trusted, iconic, brands such as: ARM & HAMMER®, GRAVOL®, RUB•A535®, NAIR®, FIRST RESPONSE®, TROJAN® and many others that have a long history and exceptional reputation in the hearts and households of Canadians.